Tag Archives: customer connection

The Budweiser Clydesdales Exposed

The Budweiser Clydesdales – an iconic image of a brand. Feb 1, 2013 ABC News story The Page Group feels that perhaps the most impactful Budweiser ads ever done have been with the Clydesdales. Whenever we see a Clydesdale in a field, or in a parade, or at...

What is Coca-Cola’s next Mobile Strategy

Posted in Marketing Articles by Page on January 17, 2014

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Coca-Cola Mobile Strategy: ‘Phone In One Hand, Coke In The Other’ CMO EXCLUSIVES | January 15, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com RELATED ARTICLES Mobile Music Listeners Press Play On Smartphones 5 Mobile Marketing Musts For 2014 Citi Exec: Mobile Payments Evolving Into Smart Device Utility Big Growth For B2B...

How Does Your Customer Experience Connect with Your Brand

Posted in Business Articles by Page on January 15, 2014

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The Page Group realizes that our first responsibility is to connect with our customer and deliver a customer experience that reflects their needs, and to do that we need to know more about our customer first then develop the strategy. Customer Experience: How To Manage What You Don’t Own CMO...

Creating Unique Customer Experiences

Posted in Marketing Articles by Page on December 17, 2013

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TPG’s close friends over at Fresh Juice posted this interesting interview with Charlie Morrow regarding the value and experiences of driving unique customer drive marketing experiences. It is a very interesting read about some dynamic marketing programs that use personal connection, engagement, sound and video to connect even more...

A look at Goya Food’s entry into the social media marketplace.

Posted in Marketing Articles, Social Media Articles by Page on December 11, 2013

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How Social Media Is Feeding Goya’s Bottom Line CMO EXCLUSIVES | December 04, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Go, Goya! Although the country’s largest Hispanic-owned food company became serious about social media relatively late in the game, it has managed a quick catch-up. ARTICLE HIGHLIGHTS: Since the company launched...

How do you build brand messaging that will bring you success.

Posted in Branding Articles, Marketing Articles by Page on December 4, 2013

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TPG Brand Strategy agree’s with this article by Mark Di Somma as we believe that marketing is just noise if it is not targeted directly at your consumer. The Page Group believes that the first step in effective brand and marketing messaging is to clearly understand the various customers...

Build a strong customer experience and you to will succeed.

Posted in Business Articles, Marketing Articles by Bob on November 18, 2013

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TPG brand strategy supports the philosophy that knowing your customer is job number one. How they connect with you, what they expect from you. How you build a customer experience with them. How you build products and services that add value for them are all part of...

Is your customer number one?

Posted in Business Articles by Bob on November 7, 2013

8 comments

PUTTING CUSTOMERS AT THE CENTER OF YOUR BUSINESS MODEL Transforming to a Customer Driven Company by NICHOLE KELLY · October 22, 2013 Companies are starting to recognize that customer experience is an important element for having a differentiated brand. Social media has forced companies to take customer experience seriously as customers have taken...

What is your blogging experience? Is it heaven or hell?

Posted in Business Articles by Bob on November 5, 2013

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Is Blogging Heaven or Hell? By Carolyn Cohn on Nov 02, 20132 Compukol Connection Everyone who blogs experiences a blogging nightmare at one point or another. Of course, if you have every written a blog post, you know that there is a lot more to blog writing than meets the eye. It...

How important is customer experience in your business?

Posted in Business Articles by Bob on October 28, 2013

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Just How High Is The Price For Delivering A Poor Customer Experience? CMO EXCLUSIVES | September 17, 2013 by Michael Hinshaw Managing Director MCorp Consulting As executives, we all want to deliver the best experiences to our customers. While this is an intuitive response because we want customers to feel good about interacting...