The Budweiser Clydesdales – an iconic image of a brand.
Feb 1, 2013
ABC News story
The Page Group feels that perhaps the most impactful Budweiser ads ever done have been with the Clydesdales. Whenever we see a Clydesdale in a field, or in a parade, or at the county fair our immediate reaction is to ask if the Budweiser Clydesdales are here? Connected to the Budweiser brand for over sixty years they are ubiquitous with everything we associate with the brand.
Watch this wonderful ABC news story about the horses, their life, their value to the brand, and their direct connection with the heritage and lifestyle connection with the brand. It is truly a beautiful video reflecting on the story of the Budweiser Clydesdales. Understand the passion and investment that has been taken to make the Clydesdales ubiquitous with the brand and the brand story. Understand how commitment is essential to telling a consistent brand story that the consumer is rarely disappointed by, and that reinforces the consumers connection to the brand in a very positive way.
(I believe this was shot and the commercial run for the 2013 SuperBowl.)