Tag Archives: customer connection

Today the 80-20 rule still dominates the marketplace.

Posted in Business Articles by Bob on September 18, 2013

Should The 80-20 Rule Still Factor Into Your Marketing Strategy? CMO EXCLUSIVES | September 12, 2013 by Mercedes M. Cardona Contributing Writer QR codes. Augmented reality. Mobile wallets. The rise in omnichannel retail and the development of the technologies that enabled it have done much to reshape the face of retail marketing and...

Are Too Many Metrics Blurring Your View Of Your Customer?

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CMO EXCLUSIVES | January 15, 2013 The importance of establishing connections between individuals and brands–and measuring their impact–is growing. As brand messages are being influenced more and more by social conversations and the insights garnered by users, businesses are often formulating advocacy metrics to justify their user engagement programs....

‘Digital marketing’ to become just ‘marketing’ in 2013

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on January 9, 2013

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Wed, 9 Jan 2013 | By Lara O’Reilly Digital is set to lose its prefix and just be referred to as “marketing” this year as all marketers’ output will become “inherently digital” over the coming months, Forrester predicts. The research company forecasts that digital budgets will become 20 per cent...