Tag Archives: brand strategy

Company Brands vs. Corporate “Baby” Brands.

As we build our brand strategies it is imperative to understand the value of the parent company brand in relationship to the many sub category ‘baby” brands that we create within our business.    Sub-category brands often need to appeal to the very specific brand influencers of the products they...
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Brand Awareness is top focus in marketing today.

Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers.   But it does all start with the brand, what the brand...
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How to build and deliver on your Brand Promise

 With each engagement The Page Group feels it is critical to identify all the key brand promises to be contained within the clients brand silo.   By clearing knowing what those commitments are we all have the ability to be honest with our consumers and deliver on the brand promises that we...
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Building Trusted Brands

The goal of every company should be to build Trusted Brands.   This article speaks to the importance a Trusted Brand brings to your organization in loyal consumers, higher book valuations, and most important of all trust.   The Page Group speaks to these issues every day.  Today’s marketing department...
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How to develop successful strategy in your firm.

To build and deploy effective strategy in your business you must be open for debate, dialogue, questioning, and research.  When done properly developing effective strategic plans can be very rewarding both thru the process as well as with the results generated.   This article published by McKinsey really opens the...
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B2B Branding Misconceptions

  Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...
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