Tag Archives: brand

Do you know your customers path to purchase ?

At the Page Group we constantly work with clients on this core issue.  You cannot develop a marketing plan, brand plan, or any go to market strategy without first understanding your consumer and the customers path to purchase.   You always need to understand the connecting points that connect you...
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Brand Success in a digital era

McKinsey takes another look at Brand Success within this era of digital innovations and growth.   Their article and research brings to light many new ideas and strategies for driving your digital success.      Article|McKinsey Quarterly Brand success in an era of Digital Darwinism Companies adept at using digital...
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Customer Relationship with Brands

In today’s competitive marketplace and highly connected digital marketplace your brand relationship is a critical part of your future and continued success.   The companies relationship with brands brings to the forefront a critical element of the long term success as customer loyalty is very important to long term success.  Keeping that...
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LeBron James – Building a Worldwide Brand

Entertainers and sports figures have the capacity to build tremendous brands and brand value, but this great article looks at the master of them all LeBron James and his role in building a truly world class brand for the LeBron James franchise.     He and his team have built...
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Video Marketing and your brand…

  Push to Put Brands in Video Content MAY 4, 2014 Photo Consumers must know when content is paid for and when it is editorial, said Trevor Fellows of The Wall Street Journal. CreditKreg@KregHolt.com By STUART ELLIOTT AS an annual presentation of new digital offerings to Madison Avenue enters its second week,...
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