Tag Archives: marketing

An Inspirational Speech on building Brands and Marketing

Below is an Inspirational Speech on marketing sent to me by our good friend Bob Liljenwall, Professor of Branding at UCLA. An inspirational speech — Think Strawberries James Lavenson, former president of the world-famous Plaza Hotel in New York Here is a very important speech I would like you...

Traits of Marketing Leaders

Posted in Marketing Articles by Page on July 20, 2016

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Drew looks at the various traits of marketing leaders in todays competitive marketing marketplace. An interesting read that might allow you to move up the corporate marketing ladder. Five Traits of a Modern Marketing Leader By Drew Neisser. Published on July 20, 2016. Without a doubt, Rich Kylberg embodies the modern...

Marketers Lack Skills in the Role they play today.

Posted in Business Articles, Marketing Articles by Page on July 5, 2016

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Marketers lack skills for a variety of reasons… The ever changing digital landscape makes it difficult for even the best marketers to sustain a level of competence that can benefit from all the tools made available to us. Every day the algorithms change. Everyday new technologies are released. Everyday...

VR ad for Etihad Airways

Posted in Branding Articles, Marketing Articles by Page on May 31, 2016

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VR Ad is being created to introduce all of us to the amazing flight experience of Etihad Airways starring Nicole Kidman. Nicole Kidman Stars in VR Version of an Etihad Airways Flight Film Shows Off Luxury Interior of Airbus A380 By Alexandra Jardine. Published on May 27, 2016 Etihad Airways has...

Are you over investing in digital media?

Posted in Analytics, Business Articles, Internet Marketing, Mobile Technologies, Online Marketing / SEO / SEM Articles by Page on May 12, 2016

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In this world of fast paced development and evolution of new digital technologies one of the major problems we see is clients over investing in digital media before they understand how it is going to enhance the ability to connect with your consumers and convert to sales. The end...

Marketers speak to issues facing us in our jobs…

Posted in Marketing Articles by Page on April 6, 2016

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Marketers are raising significant concerns over what is transpiring in todays marketing environment. Traditional values of marketing are going away. New trends are short lived. Something exciting suddenly turns sour. What are we to do as marketers when all the tools in our toolkit change so...

Social Media Channel – do we need them all?

Posted in Business Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on March 23, 2016

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What Social Media Channel works for you in your marketing strategy and plans? We don’t need to be on everyone of them to be successful in our marketing needs…in fact perhaps it is the opposite. Knowing what social media channel our consumer uses might better prepare us for being...

Big Data drives marketing decisions, but be careful.

Posted in Branding Articles, Business Articles, Internet Marketing, Marketing Articles by Page on March 23, 2016

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Big Data is the buzzword we all hear, but one of the fundamental flaws in it is that if the marketing team does not have the proper skill set to analyze it the results are often flawed. CMO takes a hard look at Big Data and what is required...

VRM – vendor relationship management

Posted in Branding Articles, Business Articles, Internet Marketing by Page on March 23, 2016

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VRM is vendor relationship management. Why does this matter? We all struggle with the balance required to be a good marketer. Today we are inundated with tools, information, and sales pitches regarding what we need to succeed in this difficult marketplace, but the reality is that we should...

Marketing Trends You Must Know

Posted in Business Articles, Marketing Articles by Page on February 17, 2016

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Constantly on the lookout for marketing trends and information? Check out this review of top trends by Sujan Patel. Many are trends that have been on point for the past few years, but they continue to have more relevance and better deliverables and continue to trend today. An...