Tag Archives: marketing

Creative Mobile Marketing Strategies.

Posted in Marketing Articles by Page on September 21, 2016

As we move into this heavy analytics world of marketing Creative Mobile marketing strategies are the ones that lead the pack. Don’t loose touch with the need to be innovative, creative, and appealing to your audience as you rush to put more content in front of them that is driven...

Marketing & Product Development live together…

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Marketing and product development are tied hand in hand. This article written by Belkin’s CMO tells a story many of our industry leading R&D companies fail to follow….the customer leads not the R&D departments. Consumers need to eventually purchase goods and services and they need to fulfill their own...

Apple App Store updates its parameters.

Posted in Business Articles, Marketing Articles by Page on September 13, 2016

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If your marketing dept is looking to launch an Apple App you need to review the attached article posted Ad Age. What Apple’s Updates Mean for Your Apple App Four Updates to the iTunes Store and What Brands Need to Know About Them By Gilad Bechar. Published on September 13, 2016....

AI is here now and artificial intelligence will impact us more and more.

Posted in Business Articles, Marketing Articles by Page on August 29, 2016

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The Page Group client PULSE Evolution is exploring ways of integrating AI / Artificial Intelligence with their digital human technology to create unique interactive experience with IP celebrities and their fans even when the celebrity is not available to interact themselves. This article showcasing IBM tech speaks to the fact...

An Inspirational Speech on building Brands and Marketing

Posted in Branding Articles, Marketing Articles by Page on August 22, 2016

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Below is an Inspirational Speech on marketing sent to me by our good friend Bob Liljenwall, Professor of Branding at UCLA. An inspirational speech — Think Strawberries James Lavenson, former president of the world-famous Plaza Hotel in New York Here is a very important speech I would like you...

Traits of Marketing Leaders

Posted in Marketing Articles by Page on July 20, 2016

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Drew looks at the various traits of marketing leaders in todays competitive marketing marketplace. An interesting read that might allow you to move up the corporate marketing ladder. Five Traits of a Modern Marketing Leader By Drew Neisser. Published on July 20, 2016. Without a doubt, Rich Kylberg embodies the modern...

Marketers Lack Skills in the Role they play today.

Posted in Business Articles, Marketing Articles by Page on July 5, 2016

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Marketers lack skills for a variety of reasons… The ever changing digital landscape makes it difficult for even the best marketers to sustain a level of competence that can benefit from all the tools made available to us. Every day the algorithms change. Everyday new technologies are released. Everyday...

VR ad for Etihad Airways

Posted in Branding Articles, Marketing Articles by Page on May 31, 2016

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VR Ad is being created to introduce all of us to the amazing flight experience of Etihad Airways starring Nicole Kidman. Nicole Kidman Stars in VR Version of an Etihad Airways Flight Film Shows Off Luxury Interior of Airbus A380 By Alexandra Jardine. Published on May 27, 2016 Etihad Airways has...

Are you over investing in digital media?

Posted in Analytics, Business Articles, Internet Marketing, Mobile Technologies, Online Marketing / SEO / SEM Articles by Page on May 12, 2016

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In this world of fast paced development and evolution of new digital technologies one of the major problems we see is clients over investing in digital media before they understand how it is going to enhance the ability to connect with your consumers and convert to sales. The end...

Marketers speak to issues facing us in our jobs…

Posted in Marketing Articles by Page on April 6, 2016

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Marketers are raising significant concerns over what is transpiring in todays marketing environment. Traditional values of marketing are going away. New trends are short lived. Something exciting suddenly turns sour. What are we to do as marketers when all the tools in our toolkit change so...