Our friend Robert Fleming is posting up another brief overview of the social media trends and tendencies that are driving the social media world today. Check them out as it may influence your thoughts on your social media programs for next year.
CEO//Founder of the eMarketing Association, The Worlds Largest Marketing Association
Trends in the marketing mix•Social Media: Social media marketing budgets will double over the next 5 years.
•Content: Nearly 50% of companies now have content marketing strategies. Content is the king and always be will be, thus there will always be need for organic content which will attract your audience’s attention.
•Email: Email with social sharing buttons increase click-through rates by 158%. Creating email marketing campaigns with more shareable content and the ability to easily share will help increase your reach.
•Events: 70% of B2B content marketers are finding events to be a very effective marketing tactic.
•PR: 74% of reporters think press releases should include images. As they say a picture is worth a thousand words and 3/4th of the reporters agree with the same quote as well.
•PPC: 76% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2015.
•SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results goes to the first item listed. Wow! If you’re not already active in Google +, you need to seriously consider how to add it in your online marketing strategy. Make certain you are optimizing all of the Google tools such as authorship markup, Google+ Local listings, Maps, etc. All of this will help towards your SEO.