Tag Archives: digital media

Digital Media – Avoiding the deadly sins

Posted in Analytics, Business Articles by Bob on October 28, 2013

7 Deadly Sins Of Digital Media September 5th, 2013 – 9:32 amBy AdExchanger Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced with this wonderful box...

Success as a CMO is driven by these five values

Posted in Marketing Articles by Bob on September 30, 2013

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5 Hallmarks Of The Modern-Day CMO CMO EXCLUSIVES | July 24, 2013 by Grant Johnson CMO SDL The CMO role is transforming, in large part due to how fast social, mobile, cloud, and big data megatrends are becoming pervasive and changing the very nature of business. ARTICLE HIGHLIGHTS: Without question, the biggest change...

IT Enabled Business Trends for the Decade Ahead.

Posted in Internet Marketing, Marketing Articles by Bob on May 29, 2013

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Ten IT-enabled business trends for the decade ahead As technological change accelerates and adoption rates soar, ten pivotal trends loom large on the top-management agenda. Article|McKinsey Quarterly May 2013 | byJacques Bughin, Michael Chui, and James Manyika Three years ago, we described ten information technology–enabled business trends that were profoundly altering the...

Harley-Davidson’s Marketing for 110th Anniversary

Posted in Marketing Articles by Bob on May 22, 2013

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Having owned a motorcycle company myself, American Motorcycle Co 1902 LLC, I am passionate about the sport and its ability to again grow and re-establish itself as a diverse and dynamic industry. This past economic recession had devistating impacts on the industry most severely with the smaller OEM’s that...

Online Video Prepares For Prime Time

Posted in Internet Marketing, Marketing Articles, Social Media Articles by Bob on May 10, 2013

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Digital NewFronts: Online Video Prepares For Prime Time CMO EXCLUSIVES | May 06, 2013 by Mercedes M. Cardona Contributing Writer CMO.com The online video arena is about to get very crowded–way beyond cat videos. Online properties are going to market with more polished content–some made in partnerships with old-line media properties–and they are...

Digital Media – Are you winning the game?

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on May 8, 2013

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The Six Characteristics of Companies That Are Winning the Digital Game May 03, 2013 David Edelman McKinsey partner leading Digital Mktng Strategy Practice I recently spent several days with digital tool and digital media companies who aim to change the core operations of marketers through very cool new analytics and workflow capabilities....