Internet trends 2017 & marketing strategies

If your eager to learn the newest internet trends 2017 then check out this great report / slideshow done by Mary Meeker summarizing her findings and research.  

 

 

Internet Trends 2017

By: Mary Meeker

As seen on Linkedin.com

The deck covers a broad array of topics, including global internet user trends, advertising and e-commerce, gaming, online media, digital health, and much, much more. This guide is intended to highlight some of the key topics of discussion in this year’s edition – and to help media navigate the report.

Focus Topics:

  • Online Ads and Commerce: More Measurable and Actionable: A review of current advertising trends shows an increased focus on the measurability of online ads. Also: the interconnectedness of ads and commerce where ads are the storefront. (Slides 10-79)
  • Interactive Games: Evolving, Pervasive, Driving Innovation: Esports have become one of the world’s biggest spectator sports, Also, there’s growing use of games for education and learning, providing skills that are hard to obtain otherwise. Gaming is a leading indicator for many elements of today’s consumer/enterprise tech landscape. (Slides 80-150)
  • Media: Distribution Disruption: Digital streaming businesses have changed the media game through scale and personalization. Consumers are increasingly wary of the bundle, opting for the choice, personalization and pricing of both large and emerging subscription media businesses. (Slides 151-177)
  • Healthcare: At A Digital Inflection Point: Digitization of patient data, pharmaceutical testing and medical records is driving faster and more accurate insights. (Slides 288-319)
  • Enterprise: Clouds on the Horizon: Widespread adoption of cloud computing is driving a revolution in enterprise applications, but also a corresponding rise in security threats. (Slides 178-192)
  • China: Golden Age of Entertainment and Transportation: Increasing mobile user engagement in China is catalyzing an evolution in mobile-centric entertainment and financial technology. Also, China is the leading on-demand transportation economy globally – as bike-sharing companies rapidly emerge. (Slides 193-231)
  • India: Competition Continues to Intensify…Consumers Winning: Behind China, but leapfrogging to new technology infrastructure driven by Prime Minister Modi’s policies and 1.2 billion people with digital identity profiles. (Slides 232-287)

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