Tag Archives: analytics

Social media success??? How is it achieved?

Social media is a nightmare for many marketing departments. The choices, how to manage, what content to push, how to engage, what generates activation, which are the best tools, how do we use these tools, and so much more. We often look outside for the expertise to help us drive...

Data Exchange is modern marketing

Posted in Analytics, Business Articles, Internet Marketing, Marketing Articles by Page on July 13, 2016

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Data exchange is driving modern marketing strategies. The more we know, the better we connect. Understanding consumer behavior improves conversion. Building tools to help us understand behavior and measuring that behavior drives results. Consumers and marketers all want to connect each other with the best data...

Marketing Trends and the burning issues we all face.

Posted in Business Articles, Marketing Articles by Page on June 15, 2016

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Analyzing marketing trends is part of our everyday lives. Today we need to constantly be focused on how our core consumers are being influenced and finding the best toolkit for connecting with them. The Following article was written after a gathering of top CMO’s where it was discussed...

Big Data drives marketing decisions, but be careful.

Posted in Branding Articles, Business Articles, Internet Marketing, Marketing Articles by Page on March 23, 2016

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Big Data is the buzzword we all hear, but one of the fundamental flaws in it is that if the marketing team does not have the proper skill set to analyze it the results are often flawed. CMO takes a hard look at Big Data and what is required...

The mobile habits of Gen Z.

Posted in Internet Marketing, Marketing Articles, Mobile Technologies by Page on February 19, 2016

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Gather some new insights into the mobile habits of Gen Z’s, and how you can connect with them. Infographic: a Close-up Look at Gen Z’s Mobile Habits 78% of post-millennials use social media apps most By Carrie Cummings February 16, 2016, 7:21 PM EST Young consumers are doing more and more through...

Super Bowl 50 Advertising might be shifting away from TV

Posted in Business Articles by Page on February 8, 2016

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Super Bowl 50 with its high tech Levi Strauss stadium offers many unique opportunities for viewing and connecting with the game and the weeklong event. Here Giselle explores how we may be at a tipping point in marketing with more people watching and interacting with the game than just...

Marketing’s new golden age.

Posted in Direct Marketing Articles, Marketing Articles by Page on January 7, 2016

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Marketing’s new golden age is upon us and we all need help in understanding the dynamics of the changes we face. This McKinsey article digs deep into the Dawn of Marketing’s New Golden Age and gives us insights to focus on , and a better understanding of the marketing...

Infographic Must Read Rules for Success

Posted in Uncategorized by Page on January 4, 2016

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We all are seeking ways to improve our social media campaigns, and here are five rules that can help you improve your infographic campaigns performance so take a look and see how they might help you improve your social media results and make infographic a top performing resource for your...

Generation Z Stats and Insights

Posted in Business Articles by Page on December 21, 2015

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Learn more about Generation Z thru the fine research conducted by CMO.com. Always great insights to be learned thru understanding how your consumers interact and connect with brands and the marketing tools we use to communicate our messaging to them. 15 Mind-Blowing Stats About Generation Z CMO EXCLUSIVES | June 12,...

Digital Trends 2015

Posted in Internet Marketing by Page on December 18, 2015

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Here is the latest digital trends report from 2015. See what has trended in this ever changing marketing arena, and hopefully adjust your plans for 2016 ADI ‘ Digital Trends Report 2015 ’: IoT Is A-OK With Consumers CMO EXCLUSIVES | December 17, 2015 by Mercedes M. Cardona Contributing Writer CMO.com The Internet...