The mobile habits of Gen Z.

Gather some new insights into the mobile habits of Gen Z’s, and how you can connect with them. 

Infographic: a Close-up Look at Gen Z’s Mobile Habits

78% of post-millennials use social media apps most 

  • February 16, 2016, 7:21 PM EST

Young consumers are doing more and more through their mobile devices.  Photo: Tim Robberts/Getty Images

A new study from Fluent focused on the mobile habits of the college-aged Gen Z demo. “To relate to this newer group of post-millennials [Gen Z] that are ‘always on,’ multitasking on more screens than ever before and tempted every second by the next best thing, brands need to take risks and serve up engagement in a perpetual and experimental way,” said Fluent evp Michael Carey. “It’s this type of engagement, augmented by offline, real-world ‘touch points’ and connections, that will have a lasting impact on this younger streaming generation in the long run.”

mobile-habits -genZ

Infographic: Carlos Monteiro

This story first appeared in the Feb. 15 issue of Adweek magazine. Click here to subscribe.

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