Tag Archives: analytics

Tech trends where are we heading?

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  Key Tech Trends: Where Do Marketers Go From Here? CMO EXCLUSIVES | July 06, 2015 by Mark Asher Head of Market Intelligence & Strategy Adobe The shift to mobile. Billions of devices. Big data. Virtual reality. These concepts are common parts of marketers’ everyday language. They also underscore many of our recent...
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Market Intelligence is important to understand and define.

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    The Importance Of Market Intelligence For CMOs POSTED 5 DAYS AGO BY STEVE OLENSKI as seen in: B2B Marketing Insider For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. Equally as important as...
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Digital Marketers Top Priorities

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Marketing Charts looks at the research done by Experian into how marketers are setting their priorities in this new challenging marketing era.  Storytelling in your marketing has taken on new pathways, new technologies, and new challenges.  Perhaps some of the insights shown in this article can help you set the...
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Multicultural Consumer research

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Understanding your multicultural audience is very important in today’s consumer marketplace.  This research might help you understand the general dynamics of these consumer groups.   As written in Advertising Age   Multicultural Consumers by the Numbers: From Shopping to Tweeting What You Need to Know About How Various Ethnic Groups...
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