Gisele has compiles several mind blowing stats that will show you the trends that are taking place in marketing today. Check them out and see how you stack up…CMO.com always produces amazing research that keeps CMO’s enlightened about the trends in the marketplace.
15 Mind Blowing Stats for Marketers
by Giselle Abramovich
Senior & Strategic Editor
Gone are the days when marketing was considered a softer function within the organization. Today, marketing’s contributions are increasingly recognized as integral to a company’s success.
What else can marketers be thankful for this year? Read on for more good news.
1. Companies spent on average 10.4% of their annual revenue on overall marketing. That number is up from 10.2% in 2014.
2. There are currently 824,462 marketers in the U.S. now.
3. CMOs earn an average salary of $162,682 per year.
4. Sixty-three perfect of companies spent more on marketing this year, while 31% retained the same level of spend and 7% decreased their budgets.
5. CMO tenure jumped from 45 months in 2013 to 48 months last year.
6. On average, companies with better marketing show a two-thirds higher market share.
7. Seventy-percent of consumers trust the information on brand websites.
8. Consumers will spend $327 billion online in 2016.
9. Overall, satisfaction with online shopping is high, at 83%.
10. Americans will spend upward of $83 billion online this holiday season (November to December), 11% more than they did last year.
11. Nearly 60% of consumers want real-time promotions and offers.
12. Thirty-nine percent of marketers plan to increase their digital budgets without increasing overall marketing spend, essentially reallocating existing budgets into digital channels.
13. Customer-centric companies are 60% more profitable compared to companies that are not focused on the customer.
14. Email’s relevance remains strong: Nine out of 10 consumers say they constantly check their personal email from work and their work email at home; on average, they spend over six hours each week day on email.
15. Click-through rates for mobile ads have seen a big boost: 27% year-over-year for tablets and 26% for smartphones.
Direct link to Giselle’s article and other reference materials.
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