Tag Archives: innovation

Technological Innovation

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the-page-group
      Todays marketing toolbox changes with frequency.  Technology innovation and keeping pace with it is critical to success in the market.   We felt this article by Michael Stephenson gave some valuable insights into the ever dynamic technology marketplace we all are working within.        How...
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Who are Creative CMO’s?

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cmo
Creative CMO’s bring a different perspective to the game.  It largely focus on activation and connecting with the core consumer in a way that connects them more closely to the brand and its brand story.   Below are some interesting points to focus on as CMO takes a look at...
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Self Driving Ferrari – No Way says chairman

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Self Driving Ferrari – No Way… The world of sportscars is all about driving not riding.   We all want to feel the car under our control, experience the sensations that we control and manage under throttle, and to be in the drivers seat experiencing the uniqueness of each sportswear...
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Innovation: How do we make change happen?

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McKinsey
Following up on the previously posted speech by Elon Musk re: the Tesla Battery I though it appropriate to post this great research done by McKinsey Quarterly talking to the “eight essentials of innovation”.   We all know doing things the same way all the time accomplishes little, but how...
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Does Beacon Technology work? GeoTagging?

Posted in Direct Marketing Articles, Mobile Technologies by on
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We believe that there are tremendous opportunities in developing app’s and geotagging programs that connect your consumer more closely to your experience whether it is in supporting customer loyalty campaigns, shopping programs, incentives, awards, or pushing sales there are many new innovative way’s of building value for your consumer.  Customer...
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An interesting look at Inspiring Leaders.

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forbes
TPG found this a very insightful look into the world of “Inspiring Leaders”.  There is a difference in leaders and inspiring leaders most certainly have a different look or perspective than others.   It is about inspiring the organization around you, and building a team that executes and succeeds. After...
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Are you the Chief Innovation Officer for your brand/company?

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the-page-group
CMOs Should Be Chief Innovation Officers, Walmart’s Quinn Tells ANA Conference A Big Part of His Job Is Protecting the ‘Next’ from the ‘Now’ By: Jack Neff Advertising Age.com Published: October 04, 2013   Chief marketing officers should really be chief innovation officers, Walmart CMO Stephen Quinn,said in remarks at the Association of...
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Apple’s next step is coming

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Our friend and consulting partner Bob Liljenwall has always been passionate about Steve Jobs and the Apple brand.  Check out his thoughts regarding the upcoming announcements from Apple as well as the attributes that the brand must fulfill to be successful in keeping consumers brand loyal. We’re waiting … what...
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