Tag Archives: ad spending

How are they spending Ad Dollars in the Social Media marketplace

Marketers are always looking at how to spend ad dollars in this dynamic social media marketplace, and often the assumed resource is not the one that generates the results.   Check out this article that evaluates the dominance that Snapchat and others have over Facebook in the competition for 2016...

Traditional Ad Spending is declining in 2014

With the highly fragmented world of marketing it is becoming more and more competitive to find those places where your marketing spend has the biggest impact and best ROI for the dollars spent.   But, your dollars are also being spread widely, and it has a negative impact on traditional...