As we build our brand strategies it is imperative to understand the value of the parent company brand in relationship to the many sub category ‘baby” brands that we create within our business. Sub-category brands often need to appeal to the very specific brand influencers of the products they...
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Tag Archives: brand integration
Know your audience and other secrets to CMO success.
The 10 Secrets Of CMO Success CMO EXCLUSIVES | April 24, 2013 by Keith Loria Contributing Writer CMO.com Know your audience. Build credibility. Use the right tools. Granted, tips like those might seem generic, but they are among the “secrets” CMOs and other high-level marketers attribute for their successes. ARTICLE HIGHLIGHTS: The era...
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