Todays marketing toolbox changes with frequency. Technology innovation and keeping pace with it is critical to success in the market. We felt this article by Michael Stephenson gave some valuable insights into the ever dynamic technology marketplace we all are working within. How...
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Tag Archives: brand presence
Ferrari’s Future without Luca at the Helm?
Sometimes in business the decisions we make are in the interest of the brand not in the interest of volume. I for one feel that Luca was a man about the brand, focused on sustaining a venerable brand presence, a man determined to hold the brands prestigious value, a CEO...
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Tools for brands now available on Instagram.
Instagram has been a novelty for advertisers and brand builders until now. Adding several new features to their website “Might” allow brands to truly build effective marketing on this platform. Check it out and perhaps you can develop a social campaign that truly works on the Instagram platform...
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Keys to linking customers w/ brand purpose
The Page Group believes in what Nigel is presenting here…brand purpose is critical to growth and success, but it starts even one step further forward with understanding all that you can about your distribution channels and who and how they engage with your company. Only then can you craft a...
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Similarities & Differences between B2B Marketing & B2C
The lines blur even further today between B2B marketing and B2C markets as we see the many platforms used in marketing become intertwined between these markets. Are we maximizing the benefits we see thru todays new marketing channels? Are we maximizing the impact of our marketing dollars spent? ...
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Improve Your People First – They are your brand
As a course of business The Page Group begins working with a client engagement to identify how customer communicate and connect with a brand. We see where they visit, who they talk to and how they engage with the products, the brand, the company and its people. In doing...
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Do you want to become a Brand Leader? 8 steps to success…
8 simple ways to be a better Brand Leader 27June2013 Graham Robertson As we push to be great Brand Leaders, hare are 8 ways to push yourself to be better. This is from the 20 years of hiring, training, encouraging and even firing Brand Leaders. Here are 8 things that separate...
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