Tag Archives: top brand

Ferrari’s Future without Luca at the Helm?

Sometimes in business the decisions we make are in the interest of the brand not in the interest of volume.  I for one feel that Luca was a man about the brand, focused on sustaining a venerable brand presence, a man determined to hold the brands prestigious value, a CEO...

Apple The world’s Most Valuable Brand

Apple ends Coca-Cola’s reign as the world’s most valuable brand John Ribeiro, IDG News Service Sep 30, 2013 6:11 AM Apple has emerged as the most valuable brand in the world, passing Coca-Cola which held the top position for 13 years, according to a report released by brand consultancy Interbrand....