Tag Archive for "top brand" | Branding & Marketing Strategy

Tag Archives: top brand

Ferrari’s Future without Luca at the Helm?

Posted in Branding Articles by Page on September 22, 2014

Sometimes in business the decisions we make are in the interest of the brand not in the interest of volume. I for one feel that Luca was a man about the brand, focused on sustaining a venerable brand presence, a man determined to hold the brands prestigious value, a CEO...

Apple The world’s Most Valuable Brand

Posted in Business Articles by Bob on September 30, 2013

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Apple ends Coca-Cola’s reign as the world’s most valuable brand John Ribeiro, IDG News Service Sep 30, 2013 6:11 AM Apple has emerged as the most valuable brand in the world, passing Coca-Cola which held the top position for 13 years, according to a report released by brand consultancy Interbrand....