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Brand Awareness is top focus in marketing today.

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Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers.   But it does all start with the brand, what the brand...
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Customer Loyalty is #1 goal…Employee engagement comes first.

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The Page Group has spoken for years about the relationship that branding has to learning, training, education within the employers ranks being a critical element of successful brand development.   Unless your organization is speaking of your brand, representing your brand, and delivering your brand experience to the consumer everywhere...
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Major Management Changes Ahead at Ferrari.

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Luca Di Montezemolo’s Departure Is Good News for Ferrari By Neil James, Featured Columnist  Luca di Montezemolo has announced he will leave his position as President of Ferrari, bringing to an end weeks of speculation over his future. In a statement on the team website, Montezemolo said: Ferrari will have an important role to play within the FCA [Fiat Chrysler Automobiles]...
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Clicks & Click Thru Rates can misrepresent results.

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We have always been skeptical of marketing departments that focus so intently on the top line measurements generated thru analytics on the net.  What does a click mean?   It is activating an action you wish to seen taken?   Does it evolve into a sale?   Did it generate an...
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