Tag Archives: brand message

Employee’s are critical to your brand story.

Posted in Branding Articles by Page on October 17, 2014

Are your employee’s the voice of your brand? Today strong brands are brands that tell a complete brand story throughout the every day operations of their business. It is not just told in a logo, or marketing materials developed, but also thru the actions of the employee’s within...

Customer Loyalty is #1 goal…Employee engagement comes first.

Posted in Branding Articles by Page on September 12, 2014

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The Page Group has spoken for years about the relationship that branding has to learning, training, education within the employers ranks being a critical element of successful brand development. Unless your organization is speaking of your brand, representing your brand, and delivering your brand experience to the consumer everywhere...

Consistency in customer experience is important

Posted in Branding Articles by Page on August 1, 2014

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The Page Group has long been advocating the importance of fully integrated brand and marketing strategies. Customer experience is critical in today’s marketing, and to develop a strong customer experience brand strategy and fully integrated brand connections is imperative. We believe strongly that any business today needs to have...

Digital Marketing Must Deliver the same Messaging as all Marketing.

Posted in Analytics, Internet Marketing, Marketing Articles by Page on February 12, 2014

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Giselle does it again, her research finds insights that she shares and again her perspective is on the money in this article. The Page Group consistently says all communications and contact with the consumer MUST BE CONSISTENT. You must have a clearly defined Brand, and you must develop a highly...

Team Culture and Brand Culture are intrinsic to success in business today.

Posted in Branding Articles, Business Articles by Page on November 21, 2013

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Gary Swart gives great advice regarding corporate culture and the opportunity that exists if you build the right internal culture in your organization. TPGBrandStrategy also believes in this strategy as it relates to your marketing and brand story. We feel that it is critical for everyone in the organization...

Brand-building is developed throughout the whole organization…

Posted in Branding Articles by Bob on August 6, 2013

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Who Really Builds the Brand? Within your company, which department is responsible for brand-building?Trick question! The answer is “All of them.” Everyone plays a part in delivering on the brand positioning and bringing the brand to life. Let’s use a hypothetical consumer packaged goods company as an example of “who does what”...

Who is Apple? Do they have an identity Crisis?

Posted in Branding Articles, Business Articles by Bob on May 6, 2013

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Apple’s Problem Is Not Product Innovation, It’s Message Renewal by Alan Brew on Apr 30, 2013 It was no coincidence that Samsung ran an eight-page ad in the Wall Street Journal last Tuesday (April 23) trumpeting the Galaxy S4 smartphone. It was the same day Apple was to announce its financial results for...

How do you talk about “ your brand ” in a way that everyone gets it?

Posted in Branding Articles by Bob on April 9, 2013

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This article raises a very interesting question…how do we convey to all in our organizations a way that they can present and talk about our brands in an affective manner…Let’s see what Ashley has to say… Ashley Konson, Posted on April 4, 2013 One of my business clients came...

The Secret to a Strong Brand Message? Focus.

Posted in Branding Articles by Bob on April 4, 2013

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BY ADAM KLEINBERG | March 29, 2013| image credit: Shutterstock Entrepreneurs are hustlers. We wear many hats. We’re like the chameleons of the business world, adapting to whatever we need to be at any given moment in time. It is no wonder so many of us struggle when our ventures gain critical...

Distill Your Message to as Few Words as Possible

Posted in Direct Marketing Articles, Internet Marketing, Marketing Articles by Bob on November 28, 2012

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Your customers are constantly being bombarded with new information. Simplicity has never been more powerful. It’s amazing how complex our lives have become. Nothing’s simple anymore. Think about it. Even your Facebook page has a million things going on. The increase in complexity has led to a decrease in focus. ...