Brand activation is core to many of the things we need to do today to build a stronger brand connection with our customer and audience. The Page Group believes that every social media campaign, every ad campaign, every connection we make with a potential or existing consumer must create...
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Tag Archives: brand awareness
Emotional Branding or Lifestyle Branding are connecting with consumer.
The Page Group is a strong believer in connecting with their core client consumers in a very emotional and authentic way. We call it, for most consumer products, “Lifestyle Marketing” where we try to create a connection with the clients consumer in such a way that they feel vested...
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Brand Awareness is top focus in marketing today.
Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers. But it does all start with the brand, what the brand...
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Brand Awareness is top analytic to measure.
The World Cup of Soccer, Super Bowl, World Series, Stanley Cup, etc., are obviously seen by the Big Marketers as major influencers for their brand and brand image and they invest millions in capturing the attention of these audiences each time the events come around. But the secret is just...
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Customer engagement is critical to marketing success.
Customer engagement comes of age. For years there has been a misconception of what Branding is all about. The Page Group has always believed that the role of all senior marketing personal in this complex marketing arena is to focus on the consumer. It is all about the...
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2014 Social Media Landscape
The scope of Social Media is an ever changing landscape and we as marketeers need to be focused on that every changing relationship that our consumers have with social media as well as how they utilize social media to engage with people, brands, products, networks, relationships, and more. Only...
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Do Brand Leaders understand Social Media?
When it comes to Social Media, here’s why most Brand Leaders still don’t get it 29 September 2013 Every day we read about how Social Media is completely changing the landscape of marketing. That’s a huge Statement. Is it changing that much? Has it changed you? Or are you one...
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TPG Social Media