Latest News

Storytelling is important in building a brand.

Posted in Branding Articles, Marketing Articles by on
No comments
cmo
As we build our brands and brand story’s we often loose sight of how do we connect those thoughts and beliefs to the consumer…often this comes thru a strategy of building a consumer connected brand story thru storytelling.   Storytelling is a tool that connects with the consumer thru very...
more

Wi-Fi has taken over the top spot for access of tablets and phones

Posted in Business Articles, Direct Marketing Articles by on
No comments
cmo
Once again we begin to see that the consumers purse is dictating new directions in habits and use of tablets and smartphones.  Research shows that Wi-Fi is overtaking cellular connectivity as consumers find more availability of Wi-Fi hot spots as well as the frustration with the costs of ever increasing...
more