Tag Archives: brand promise

Employee’s are critical to your brand story.

Are your employee’s the voice of your brand?   Today strong brands are brands that tell a complete brand story throughout the every day operations of their business.   It is not just told in a logo, or marketing materials developed, but also thru the actions of the employee’s within...
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How to build and deliver on your Brand Promise

 With each engagement The Page Group feels it is critical to identify all the key brand promises to be contained within the clients brand silo.   By clearing knowing what those commitments are we all have the ability to be honest with our consumers and deliver on the brand promises that we...
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Rebrand for your company by following these steps

The Page Group’s primary business is developing strong and effective brand strategies for our clients at every touch point that the customer connects with the clients brands.  This all stems from establishing a brand, brand statement, develop a brand promise, communicating your brand statement clearly to all employee’s on an...
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Brand Loyalty – 5 human passages to brand loyalty.

As you all are aware, The Page Group always talks about the critical nature of understanding your consumers thoroughly before ever building a marketing and brand campaign.  Without clear and focused insights into how your brand connects with your consumers you can not be successful in developing campaigns that are...
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Is your brand promise communicated wherever your customer touches your brand?

Consistency of brand and marketing messaging is critical in today’s highly fragmented and competitive marketplace yet few companies truly practice this in the development of their overall marketing and brand strategies.   Many times you find disconnects in your brand and marketing throughout the organization, and it is largely caused...
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