Your brand promise and its promise of distinction to your consumers is a critical element of successful marketing today. Friend, and industry colleague, Ryan Rieches looks into how we all can discover our own unique “promise of distinction” within our own brands…. How do you connect with your consumer...
more
Tag Archives: brand promise
How to build and deliver on your Brand Promise
With each engagement The Page Group feels it is critical to identify all the key brand promises to be contained within the clients brand silo. By clearing knowing what those commitments are we all have the ability to be honest with our consumers and deliver on the brand promises that we...
more
Rebrand for your company by following these steps
The Page Group’s primary business is developing strong and effective brand strategies for our clients at every touch point that the customer connects with the clients brands. This all stems from establishing a brand, brand statement, develop a brand promise, communicating your brand statement clearly to all employee’s on an...
more
Brand Loyalty – 5 human passages to brand loyalty.
As you all are aware, The Page Group always talks about the critical nature of understanding your consumers thoroughly before ever building a marketing and brand campaign. Without clear and focused insights into how your brand connects with your consumers you can not be successful in developing campaigns that are...
more
Is your brand promise communicated wherever your customer touches your brand?
Consistency of brand and marketing messaging is critical in today’s highly fragmented and competitive marketplace yet few companies truly practice this in the development of their overall marketing and brand strategies. Many times you find disconnects in your brand and marketing throughout the organization, and it is largely caused...
more
Is Your Brand Promise Being Delivered From the Inside Out?
Michelle Rebecca 04.04.13 A killer logo and a beautifully designed website? Check. A creative company name and tagline? Check. But those are only the surface elements of a company’s brand. If a business is going to live up to its reputation, it has to deliver its brand promise from the...
more
TPG Social Media