Tag Archives: media

Researching Advertising Trust w/ Consumers.

In the complex world of marketing we need to clearly understand how consumers build confidence and create a level of advertising trust before we make the investments in advertising and marketing. Clearly understanding how the consumer perceives sources of marketing information will help you best target and connect with...

Media is driving engagement on the web.

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All types of media are drawing the interest of our audiences on the web. How much of this is serious research, information and content vs just a fun looking around for humor and entertainment. Inside our companies we need to be aware as we may be loosing the productivity...

Wi-Fi has taken over the top spot for access of tablets and phones

Posted in Business Articles, Direct Marketing Articles by Page on September 10, 2014

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Once again we begin to see that the consumers purse is dictating new directions in habits and use of tablets and smartphones. Research shows that Wi-Fi is overtaking cellular connectivity as consumers find more availability of Wi-Fi hot spots as well as the frustration with the costs of ever increasing...

Olympic Ad’s Broken Down – Proctor & Gamble Does Extremely Well

Posted in Marketing Articles by Page on February 24, 2014

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Proctor & Gamble Ads Are Taking Olympic Gold and Facebook Users Love Skiing Olympic Ads appeal to the commitment of families & athletes working together. AdWeek online Winter Games data roundup By Christopher Heine February 13, 2014, 6:10 PM EST Advertising & Branding Here comes the Olympics data. AceMetrix today unveiled numbers...

Super Bowl 2014 Advertising

Posted in Marketing Articles by Page on January 24, 2014

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Check out the new SuperBowl Ads for 2014…Business Insider.com has posted to this first one from Budweiser 29 video clips of the upcoming Super Bowl Ads we will hopefully see next weekend. Navigate thru them by clicking the arrow on the upper right hand side of the screen once you...

2013 Marketing Trends to watch

Posted in Internet Marketing, Marketing Articles by Bob on July 26, 2013

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6 Marketing Trends to Watch in 2013: New Research By Patricia Redsicker Published July 23, 2013 Social Media Examiner, July 2013 Are you looking for the latest marketing trends? Wondering how the wide choice of devices and platforms are impacting marketers and consumers? According to the 2013 Infinite Dial Report by Edison Research, media...

Emotion in Advertising – Enjoy the experience

Posted in Marketing Articles by Bob on May 16, 2013

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Japanese sensibilities reflected in this amazing video shot for a new cell phone. Sometimes it is about the pure joy of the result. Sometimes the investment is about the tactile instead of the function. Sometimes the experience leads to the emotion of the brand. Check this amazing...

Check out these Marketing Masterworks…

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on February 22, 2013

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10 Marketing Masterworks BY JENNIFER WANG | February 18, 2013| Jay Nemeth/Red Bull Content Pool Jumping-off point: Felix Baumgartner breaks the speed of sound for a Red Bull campaign. On the morning of Oct. 14, 2012, Austrian sky diver Felix Baumgartner strapped himself to a helium balloon that carried him 24 miles above...