Mobile Conversion is a goal we all seek to achieve, and all of us are looking for more ways to enhance that level of conversion thru guest that visit our mobile platforms. Strategies vary widely, and success sometimes comes and goes in this highly fluctuating mobile marketplace. Take a...
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Tag Archives: adobe
Tech trends where are we heading?
Key Tech Trends: Where Do Marketers Go From Here? CMO EXCLUSIVES | July 06, 2015 by Mark Asher Head of Market Intelligence & Strategy Adobe The shift to mobile. Billions of devices. Big data. Virtual reality. These concepts are common parts of marketers’ everyday language. They also underscore many of our recent...
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The Internet is Disrupting Marketing and creating change
The way we shop, the way we search, the way we tell stories and communicate, the way we watch TV, and exchange idea’s is all changing in this new age of the internet and it is disrupting marketing departments and their role every place it touches the consumer. This...
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Does your brand have digital Feng Shui?
Bringing Digital Feng Shui To Your Brand CMO EXCLUSIVES | April 22, 2015 by Kevin Linsday Director, Product Marketing Adobe At this time every year, you’ll likely find the Lindsay family engaged in some good old-fashioned spring cleaning. Something about it always leaves me feeling calmer, more collected, and ready to...
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Top 10 Marketing Predictions – Adobe Summit
Day 2 of Adobe Summit brings us an interesting interview tin Tamara Gaffney at Adobe Digital. Check out her perspective on digital change, and the effective nature of marketing in today’s digital marketplace. It is insightful and gives perspective to where growth is anticipated and how marketing departments...
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News from 2014 Adobe Summit in Salt Lake City
The 2014 Adobe Summit is in full swing in Salt Lake City…need to keep up with the goings on…here is an overview of the beginning of this year summit. Check out the changes taking place in social media, mobile, and marketing. Listen to what leaders in the industry have...
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Brand Stickiness – Adobe’s analysis of the Best of the Best 2015
Brand stickiness is critical to long term success. Adobe analyzes the Best of the Best in marketing to find out who is doing it right. check out this excellent in-depth analysis of the marketplace and where trends are heading, and what markets performing to their best. How...
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Vizualizing the fifth dimension of Marketing
As marketers it is our challenge to be creative, investigative, and diligent in our search for how to best connect with our customers. This article takes a different approach, but tells the same compelling story that The Page Group presents to its customers daily. In the search for...
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Storytelling is important in building a brand.
As we build our brands and brand story’s we often loose sight of how do we connect those thoughts and beliefs to the consumer…often this comes thru a strategy of building a consumer connected brand story thru storytelling. Storytelling is a tool that connects with the consumer thru very...
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5 things I know about marketing.
As Ann so aptly points out todays marketing is a challenging environment. We need to ask questions, challenge the tools we have available to use, be proactive in connecting with our customers, listen to them, take risks but measure their results, be creative but don’t talk over your consumers,...
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