Congratulations to Pulse Evolution receiving new partnership with Chinese Industry leader in film and animation. This $10 million investment will allow for Pulse to continue its aggressive moves forward developing the latest digital production capabilities and to continue to lead in this dynamic new marketplace. We are excited...
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Tag Archives: digital
What digital really means???
McKinsey takes a look at what the world of digital marketing really is. Do you know what Digital really means? Perhaps the content of this article can clarify for you its meaning and help you better define your strategies. What digital really means Everyone wants to go...
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Wi-Fi has taken over the top spot for access of tablets and phones
Once again we begin to see that the consumers purse is dictating new directions in habits and use of tablets and smartphones. Research shows that Wi-Fi is overtaking cellular connectivity as consumers find more availability of Wi-Fi hot spots as well as the frustration with the costs of ever increasing...
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Digital Transformations in business start at the top.
To be successful digital marketing and transformation must be adopted throughout the organization, and above all else it must be based on principals driven by your customers wants and needs. It must connect your customer more closely with your brand, and the strategy must be part of your overall business...
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Digital world impacts retail consumer shopping.
This Digital World is impacting the ways we interact, the way we market, the way we communicate, the way we buy, the way we search, and so much more. See how the digital worlds have invaded point of sale and the direct to consumer retail sales environment. This Digital...
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Is your digital footprint part of today’s marketing landscape?
Digital Marketing… fast paced, effective, ever changing, and accelerating quickly in the marketers tool kit. McKinsey Research always develops interesting research we all can live from, but remember in most cases this research is developed around their needs for their Fortune 1000 clients, and not the mom and pop...
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Direct-Response marketing is the driving force of most budgets.
One of the pitfalls of being a small cap and even sometimes a mid cap company is that you just don’t have the budgets to do what you want to do to grow your business. This study looks at how marketing exec’s are speeding their dollars in physical 2014....
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Social influences measures only 8% of Online Sales
Whether you think that a social media impact of 8% is great or small is irrelevant. what you need to learn is what is relevant for your consumers. You need to know how they use the marketing, advertising and social media that you control, and it must be measured...
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2014 Social Media Landscape
The scope of Social Media is an ever changing landscape and we as marketeers need to be focused on that every changing relationship that our consumers have with social media as well as how they utilize social media to engage with people, brands, products, networks, relationships, and more. Only...
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Marketing Growth – CEO’s demanding it
Al Urbanski, Senior Writer Direct Marketing News October 07, 2013 News Byte: More Than Half of CEOs Look to Marketing for Growth Honchos want marketing to energize organizations. Some 58% of marketing organizations are now expected to drive growth by CEOs, says a study released over the weekend at the...
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TPG Social Media