Tag Archives: digital

Is this all still just a digital experiment – Ad Weeks gathering gives mixed signals

Posted in Business Articles, Internet Marketing by Bob on September 30, 2013

Digital Diligence, Doubts Show at Ad Gathering Marketers Prove Willing to Experiment but Aren’t Convinced of Results By Suzanne Vranica September 26, 2013, 7:35 p.m. ET At this year’s Advertising Week gathering in New York, it was clear that marketers were willing to try just about any digital experiment —...

McKinsey survey identifies digital future

Posted in Marketing Articles by Bob on September 10, 2013

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Bullish on digital: McKinsey Global Survey results CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. August 2013 | byBrad Brown, Johnson Sikes, and Paul Willmott As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they...

Whats the next big thing in digital marketing?

Posted in Internet Marketing, Marketing Articles by Bob on July 24, 2013

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CMO EXCLUSIVES | July 18, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Marketers all have different views on what’s going to be the next big thing in digital. It’s that shiny new object syndrome, when marketers all focus on one new platform, channel, or tactic. We saw this with mobile apps,...

Digital Media – Are you winning the game?

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on May 8, 2013

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The Six Characteristics of Companies That Are Winning the Digital Game May 03, 2013 David Edelman McKinsey partner leading Digital Mktng Strategy Practice I recently spent several days with digital tool and digital media companies who aim to change the core operations of marketers through very cool new analytics and workflow capabilities....

The 12 Trends That Will Rule Products In 2013

Posted in Business Articles, Internet Marketing, Marketing Articles by Bob on March 4, 2013

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WRITTEN BY: Chris Butler THINK 2013 WILL SPELL THE END OF GOOD OLD ANALOG AND HUMAN INTERACTION? EH, NOT SO FAST. Near the end of 2012, a group of us at Ziba got together to review what we’d learned over the course of the year. Working with dozens of clients who...