Tag Archives: brand statement

Rebrand for your company by following these steps

The Page Group’s primary business is developing strong and effective brand strategies for our clients at every touch point that the customer connects with the clients brands.  This all stems from establishing a brand, brand statement, develop a brand promise, communicating your brand statement clearly to all employee’s on an...
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CMO Lessons Learned

When entering the CMO Suite to often we see the new CMO throw out all the old idea’s without first clearly understanding how they connect with their consumer.  They become to quick to want to impress the brass with their new idea’s and revolutionary marketing and brand strategies.   But,...
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Today’s Brand – what is it?

Mr. Geyrhalter asks some very good questions regarding our use of the word brand.  Are we overusing the term, and diluting its value within our companies.   Has it lost its impact due to the broad reaching nature of how the word is used.   The Page Group feels that...
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Does your company culture reflect your brand?

How Company Culture Can Empower Your Brand Identity Lab, Sept ADAM HANSEN | 09/11/13 The average full-time employee spends around 2,080 hours at the office each year. Most people spend that time one of two ways: happily going about their business or fuming about how much they hate their job. Those polar...
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The Art of Brand Positioning…

The Art of Positioning Your Brand and Why You Can’t Afford to Screw It Up BY JIM JOSEPH | July 19, 2013 Many people have different interpretations about what brand positioning means. It’s one of those concepts that is hard to pin down, yet at the same time is so important to the success of...
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