Tag Archives: brand statement

Distill Your Message to as Few Words as Possible

Posted in Direct Marketing Articles, Internet Marketing, Marketing Articles by on
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Your customers are constantly being bombarded with new information. Simplicity has never been more powerful. It’s amazing how complex our lives have become.  Nothing’s simple anymore.  Think about it.  Even your Facebook page has a million things going on.  The increase in complexity has led to a decrease in focus. ...
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What is Brand Positioning?

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Brand Positioning: This is the process in which we define, research, and investigate the brands image, markets, qualities, customers, channels, competitors, and opportunities so as to optimize the impact of the overall brand strategy when it is brought to market. With The Page Group we take brand positioning further in...
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