Tag Archives: brand focus

Vizualizing the fifth dimension of Marketing

As marketers it is our challenge to be creative, investigative, and diligent in our search for how to best connect with our customers.   This article takes a different approach, but tells the same compelling story that The Page Group presents to its customers daily.   In the search for...
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Customer Comes First

In todays marketing the customer comes first in all the decisions we make… We need to know the customer intimately and we need to understand it is all about engaging that consumer each and every time we reach out to them with content and marketing that is beneficial to them,...
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Brand Awareness is top focus in marketing today.

Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers.   But it does all start with the brand, what the brand...
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B2B Branding Misconceptions

  Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...
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