Todays marketing toolbox changes with frequency. Technology innovation and keeping pace with it is critical to success in the market. We felt this article by Michael Stephenson gave some valuable insights into the ever dynamic technology marketplace we all are working within. How...
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Tag Archives: creativity
Creative Mobile Marketing Strategies.
As we move into this heavy analytics world of marketing Creative Mobile marketing strategies are the ones that lead the pack. Don’t loose touch with the need to be innovative, creative, and appealing to your audience as you rush to put more content in front of them that is driven...
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Marketing & Product Development live together…
Marketing and product development are tied hand in hand. This article written by Belkin’s CMO tells a story many of our industry leading R&D companies fail to follow….the customer leads not the R&D departments. Consumers need to eventually purchase goods and services and they need to fulfill their own...
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Who are Creative CMO’s?
Creative CMO’s bring a different perspective to the game. It largely focus on activation and connecting with the core consumer in a way that connects them more closely to the brand and its brand story. Below are some interesting points to focus on as CMO takes a look at...
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PULSE Evolution Creates a buzz at Global Licensing Show
The Page Group lead efforts to introduce PULSE Evolution to a whole new audience at the recent Global Licensing Show held in Vegas. As Pulse seeks to expand its reach, and build awareness for what digital human technologies can do to impact entertainment and the licensing marketplace The Page Group introduced...
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Creative Freedom is needed for your brand to thrive.
CMO’s need to connect with their audience and internal staff thru aligning their creative freedoms and thoughts throughout both groups. A companies core values MUST BE connected internally and externally in an organization. It must be embraced in your marketing and advertising as well as your established brand...
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Marketing Innovation helps lead all that is possible…
In A Digital World, Marketing Innovation Means ‘Leading The Possible’ CMO EXCLUSIVES | June 22, 2015 by Samuel Greengard Contributing Writer CMO.com Few business topics garner as much ongoing attention as innovation. No one disputes that it’s critical to success and bottom-line results. Yet, in today’s highly disruptive and fast-changing business...
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Creativity can be driven by automated analytics
Today the opportunity for marketers to use automated information gathering allows us to better understand the individual needs of each consumer. By doing so we can be far more personal than ever by sending focused and targeted reply’s to that individuals specific needs or interests and improve the user...
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Innovative Marketing is lead by Innovative Thinking – Be Creative
TPG has always believed in challenging the status quo, and to do that you have to be innovative. The following article talks about not getting caught in the same old marketing rut. It challenges your thought process on being creative and innovative. Success in today’s markets is always...
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