Tag Archives: creativity

Technological Innovation

      Todays marketing toolbox changes with frequency.  Technology innovation and keeping pace with it is critical to success in the market.   We felt this article by Michael Stephenson gave some valuable insights into the ever dynamic technology marketplace we all are working within.        How...
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Creative Mobile Marketing Strategies.

As we move into this heavy analytics world of marketing Creative Mobile marketing strategies are the ones that lead the pack.  Don’t loose touch with the need to be innovative, creative, and appealing to your audience as you rush to put more content in front of them that is driven...
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Who are Creative CMO’s?

Creative CMO’s bring a different perspective to the game.  It largely focus on activation and connecting with the core consumer in a way that connects them more closely to the brand and its brand story.   Below are some interesting points to focus on as CMO takes a look at...
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Marketing Innovation helps lead all that is possible…

    In A Digital World, Marketing Innovation Means ‘Leading The Possible’ CMO EXCLUSIVES | June 22, 2015 by Samuel Greengard Contributing Writer CMO.com Few business topics garner as much ongoing attention as innovation. No one disputes that it’s critical to success and bottom-line results. Yet, in today’s highly disruptive and fast-changing business...
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Creativity can be driven by automated analytics

Today the opportunity for marketers to use automated information gathering allows us to better understand the individual needs of each consumer.   By doing so we can be far more personal than ever by sending focused and targeted reply’s to that individuals specific needs or interests and improve the user...
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