Tag Archives: marketing spend

Traditional Ad Spending is declining in 2014

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wall-street-journal
With the highly fragmented world of marketing it is becoming more and more competitive to find those places where your marketing spend has the biggest impact and best ROI for the dollars spent.   But, your dollars are also being spread widely, and it has a negative impact on traditional...
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Can Social Media give you a good ROI???

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Does Social Media Have An ROI Problem? CMO EXCLUSIVES | August 01, 2013 As Adam Broitman, MasterCard’s global VP of digital marketing, once said, social media is like air, and brands at this point have no other choice but to breathe it.  ARTICLE HIGHLIGHTS: The larger issue is identifying your short-term and long-term...
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