Tag Archives: Roi

Best Lead Generation Tools – 2013

Marketers tend to be followers…a new marketing trend appears and many just follow along with the crowd hoping that a new Nirvana will open and give them the miraculous results they have been waiting for, but that is far from the best way to approach your marketing problem. Research helps…understanding...

The Accountable CMO – Are you ?

Posted in Business Articles by Page on November 4, 2014

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CMOs More Accountable In Proving ROI, Yet Lack Resources To Execute Study Cites Internal Silos, Resistance To Change And Limited Tech Expertise as Barriers By Maureen Morrison. Published on October 20, 2014. 1 AD AGE DATACENTER 0.51%Walmart ad-to-sales percentage Walmart Stores’ worldwide ad costs as percent of sales. Fiscal 2014 ad costs: $2.4B. Subscribe to...

Traditional Ad Spending is declining in 2014

Posted in Marketing Articles by Page on September 19, 2014

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With the highly fragmented world of marketing it is becoming more and more competitive to find those places where your marketing spend has the biggest impact and best ROI for the dollars spent. But, your dollars are also being spread widely, and it has a negative impact on traditional...

Are your campaigns generating the right ROI?

Posted in Marketing Articles by Page on April 28, 2014

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The Page Group feels strongly that you must understand your ROI from any marketing campaign. Any marketing program, web strategy, or event MUST HAVE activation and measurable results that can be defined after the execution of that marketing strategy. The only way that a successful campaign can work is...

How does a great CMO Impact your business?

Posted in Business Articles by Page on April 16, 2014

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This is a good look inside the CMO’s role in business today. It gives some great perspective to the role and what needs to align to really impact a business. Slide Show: 9 Ways The CMO Makes A Difference To The Business CMO EXCLUSIVE | April 15, 2014 To date,...

Can instagram help your e-commerce strategy?

Posted in Internet Marketing, Social Media Articles by Page on February 14, 2014

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This article creates an interesting look at the visual posting social media sights like instagram. In fact they could deliver so much more to commerce and consumable companies if they allowed richer data to be posted along with the image they post online. Perhaps their limitations create a new opportunity...

Do Marketers understand digital marketing & analytics?

Posted in Analytics, Internet Marketing, Online Marketing / SEO / SEM Articles by Page on February 13, 2014

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Great insights from some of the top social media and marketing execs will be found in the following article by Giselle Abramovich. The questions we all have are the same digital data gives us so much to analyze and track, but do we do a good job of it...

How to Calculate Your Marketing Return on Investment?

Posted in Marketing Articles by Page on January 22, 2014

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Calculating the real costs of our marketing and determining a true return on investment has always been a challenge. The article by Jeff Josephson gives some very unique perspectives shared by questions we all must ask when analyzing the financial ROI from the dollars we spend to build our brands,...