Tag Archives: Roi

Can Social Media give you a good ROI???

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Does Social Media Have An ROI Problem? CMO EXCLUSIVES | August 01, 2013 As Adam Broitman, MasterCard’s global VP of digital marketing, once said, social media is like air, and brands at this point have no other choice but to breathe it.  ARTICLE HIGHLIGHTS: The larger issue is identifying your short-term and long-term...
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Measuring Loyalty Program Activation & ROI

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by on
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How To Measure Your Loyalty Program’s Incremental ROI CMO EXCLUSIVES | May 31, 2013 by Mickey Neuberger Vice President, Loyalty Strategy TIBCO Loyalty Lab Prior to launching a loyalty program, smart marketers build ROI models that forecast incremental profits based on anticipated lifts across three key customer revenue variables: average order size, yearly...
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