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VR ad for Etihad Airways

VR Ad is being created to introduce all of us to the amazing flight experience of Etihad Airways starring Nicole Kidman. Nicole Kidman Stars in VR Version of an Etihad Airways Flight Film Shows Off Luxury Interior of Airbus A380 By Alexandra Jardine. Published on May 27, 2016 Etihad Airways has...

Brands and customers must connect, but how?

Posted in Branding Articles, Marketing Articles by Page on May 31, 2016

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Customers and brands constantly struggle to connect and build a strong effective relationship with each other. Is there an ongoing power struggle going on between them? No i think there is a relationship that brands MUST maintain with their consumers, and it all focus on what we know about...

Brand Identity Rules – can you break them?

Posted in Branding Articles by Page on May 31, 2016

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In school us branding experts, loosely speaking, were all taught to adhere to the basic brand identity rules when working with our brands, but today we find that the rules may not apply to every situation, and that being flexible and knowing as much as we can about our consumers...

Brand Growth is driven by brand strategy.

Posted in Branding Articles, Business Articles by Page on May 25, 2016

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Brand growth is often driven by the skill with which the marketing department understands and communicates the brand attributes to the core consumer. Taking these brand assets and building a strong brand will achieve brand growth and financial growth as well. Remember that the Brand Value of your...

Color choice can affect your brand

Posted in Branding Articles by Page on May 19, 2016

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Color is an influencer in our brand story. We need to be conscious of its impact and how we use color as we present our brand story, and try to influence our consumers. Click on the link that follows to learn more thru this good Forbes Video about how...