Customers and brands constantly struggle to connect and build a strong effective relationship with each other. Is there an ongoing power struggle going on between them? No i think there is a relationship that brands MUST maintain with their consumers, and it all focus on what we know about...
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Tag Archives: brand engagement
Are you seeing disengaged employee syndrome in your business?
Are your employees becoming disengaged employee’s? Our friend Bruce Cazenave at Nautilus, Inc. just published this wonderful insight into the world of motivating and instilling excitement within the ranks of employee’s. Today one of the major problems our companies face is the loss of interest in the company...
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Customer engagement is critical to marketing success.
Customer engagement comes of age. For years there has been a misconception of what Branding is all about. The Page Group has always believed that the role of all senior marketing personal in this complex marketing arena is to focus on the consumer. It is all about the...
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Keys to linking customers w/ brand purpose
The Page Group believes in what Nigel is presenting here…brand purpose is critical to growth and success, but it starts even one step further forward with understanding all that you can about your distribution channels and who and how they engage with your company. Only then can you craft a...
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