Experiential marketing or customer experience marketing are driving most activations today. Opportunities exist for strong platforms built on delivering the customer experience that they are seeking leads to significant brand loyalty and significant brand conversions. Customers are seeking innovative ways that connect with their desires, needs, wants, and heart strings...
more
Tag Archives: brand experience
Customer Experience often drives luxury purchasing habits.
Customer Experience is the #1 connector between a customer and a brand. It is the influencer that keeps a customer engaged with the brand. It is the feeling that drives customer confidence in buying products from your brand. It is the reminder of confidence in a brand....
more
Brands and customers must connect, but how?
Customers and brands constantly struggle to connect and build a strong effective relationship with each other. Is there an ongoing power struggle going on between them? No i think there is a relationship that brands MUST maintain with their consumers, and it all focus on what we know about...
more
Brand experience is central to building a strong Brand Connection with your consumer …
Brand experience: Brands are experiences with their consumers and we must recognize that as marketers. In todays marketing we need to understand how our consumers connect with our brands in a very different way, and as marketers we must deliver on that experience. That is core to our success....
more
We need to continue to elevate the customer experience with our brands.
Read only the first paragraph of this article and you will see the point of the whole article. Today we need to heavily focus our attention on elevating the customer experience with our brands to drive successful growth and retention of brand loyal customers. Once again an author points to...
more
Auto Industry goes online to attract buyers.
In the following automotive research article some very important points come thru loud and clear about how we work to reach our buyers. It has to be about connecting with them on a level that they want to engage, and with information that is appealing to them. Those who are engaged in...
more
Build a strong customer experience and you to will succeed.
TPG brand strategy supports the philosophy that knowing your customer is job number one. How they connect with you, what they expect from you. How you build a customer experience with them. How you build products and services that add value for them are all part of...
more
Exceptional Customer Experience – Why???
. The Age of the Customer has arrived. Because of the growing empowerment of customers, the discipline of customer experience (CX) is transforming both B2C and B2B businesses. That’s exactly what last month’s Customer Experience Exchange West Coast, in San Diego, was all about. The conference was a follow-up to the Customer...
more
TPG Social Media