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Your Brand and its promise of distinction

Posted in Branding Articles, Business Articles, Marketing Articles by on
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Your brand promise and its promise of distinction to your consumers is a critical element of successful marketing today.   Friend, and industry colleague, Ryan Rieches looks into how we all can discover our own unique “promise of distinction” within our own brands….  How do you connect with your consumer...
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Human to Human marketing

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Human to human interaction has always been the traditional method of building relationships.  Now today are we seeing this transition into all our marketing efforts as well.   Has your business become more focused on connecting with your core consumer directly or are you still focusing on the generalized approach of...
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How Does Virtual Reality affect marketing & Strategy.

Posted in Business Articles, Internet Marketing, Marketing Articles by on
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The world is rapidly changing and Virtual Reality is NOW finally becoming a part of that experiential marketing that has been long talked about.  Virtual Reality has existed going back to the 90’s, but it has taken a long time to find adoption take place.  Largely due to the costs...
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Are you over investing in digital media?

Posted in Analytics, Business Articles, Internet Marketing, Mobile Technologies, Online Marketing / SEO / SEM Articles by on
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In this world of fast paced development and evolution of new digital technologies one of the major problems we see is clients over investing in digital media before they understand how it is going to enhance the ability to connect with your consumers and convert to sales.   The end...
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