Multiple brands drive successful marketing today. Going back to my days working with Levi Strauss it became very apparent that although you have a highly recognizable brand in the consumer marketplace a single brand does not necessarily translate to multiple product categories with the same level of connection as the...
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Tag Archives: ad age
Snapchat dominates social Media w/ Millenials.
Snapchat gains strength in the very important millennial marketplace. Snapchat Users to Pass Both Twitter and Pinterest This Year, eMarketer Says – 18-to-24-Year-Olds Are Snapchat’s Top Users By Maureen Morrison. Published on June 08, 2016. Marketers who have yet to get serious on Snapchat may want to consider doing so, and soon. The...
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How Does Virtual Reality affect marketing & Strategy.
The world is rapidly changing and Virtual Reality is NOW finally becoming a part of that experiential marketing that has been long talked about. Virtual Reality has existed going back to the 90’s, but it has taken a long time to find adoption take place. Largely due to the costs...
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Digital ad spending surges
Digital Ad Spending continues to grow. Mobile and social media continue to drive the growth in marketing initiatives. AdAge.com looks at the surge in spending for Digital Advertising to support the needs of social and mobile activation and engagement. Digital Ad Spending Surges to Record High as...
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Game of Thrones 360 view of Westeros
Game of Thrones quickly became a HBO favorite, and HBO has put lots of effort behind this amazingly creative and unique episodic production. Adding to their storyline they have now invested into a new experience offering a 360 degree view inside Game of Thrones world of Westeros. Check...
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Hennessy recreates Journeys of Swiss Explorers
Hennessy steps out of the liquor worlds advertising comfort zone to deliver a very unique experience, but does it really connect with consumers? Does it reflect those special consumers who purchase the brand? Does it impact that conversation about Hennessy? Hennessy Recreates the Journeys of...
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Super Bowl Top 50 Ads over the ages…
It is also fun to look back at 50 years of super bowl ads … let’s take a look back at the prior 50 years of super bowls and the impact that the top ads had on their brands and business. We can see the trends, we can see...
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