Tag Archives: B2c

Understanding Brand Consulting

Our good friend Ray Baird over at Branding Business / Reiches & Baird posted this interesting article for all you looking at a career in brand consulting.  You might find the perspectives of Mr. Letendre of interest, and save a fortune by not attending Harvard or Wharton by reading his...

B2B vs. B2C

The Page Group agrees in that the bottom line is that it is people that you must connect with to convert and presentation into a sale.   The process for developing a brand connection to a consumer (whether B2C or B2B) starts with understanding what motivates that person (or group...

B2B Marketing Strategies

The Page Group has been working predominantly in the consumer products world this past seventeen years, but we move into a number of B2B Marketing opportunities as they avail.   The insights given in this article on B2B Marketing Success are relevant and should be read.   They are dynamically...