Tag Archives: technology

Technological Innovation

Posted in Internet Marketing by Page on July 18, 2022

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Todays marketing toolbox changes with frequency. Technology innovation and keeping pace with it is critical to success in the market. We felt this article by Michael Stephenson gave some valuable insights into the ever dynamic technology marketplace we all are working within. How...

Traits of Marketing Leaders

Posted in Marketing Articles by Page on July 20, 2016

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Drew looks at the various traits of marketing leaders in todays competitive marketing marketplace. An interesting read that might allow you to move up the corporate marketing ladder. Five Traits of a Modern Marketing Leader By Drew Neisser. Published on July 20, 2016. Without a doubt, Rich Kylberg embodies the modern...

How Does Virtual Reality affect marketing & Strategy.

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The world is rapidly changing and Virtual Reality is NOW finally becoming a part of that experiential marketing that has been long talked about. Virtual Reality has existed going back to the 90’s, but it has taken a long time to find adoption take place. Largely due to the costs...

The Internet of Things for 2016 – smartphone connectivity

Posted in Business Articles, Mobile Technologies by Page on January 6, 2016

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Internet of Things brandishes possibilities, challenges for marketers in 2016 By Brielle Jaekel As published in MobileMarketer.com December 28, 2015 The Internet of Things allows users to control household items through mobile devices The Internet of Things is poised to hit its stride in 2016, giving marketers greater insight in connecting...

Driver Safety: Helio Castroneves Indy Flip is analyzed

Posted in Business Articles by Page on May 15, 2015

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Motor Racing is always on the edge. Thursdays crash and subsequent flip of the Helio Castroneves / Roger Penske Racing Indy Car is another example of how sensitive things are at the edge of technology and science. One small change to a car can affect other elements of...

Elon Musk: Can Batteries power the planet.

Posted in Business Articles by Page on May 6, 2015

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Elon Musk’s ability to think outside the norm and invite others to contribute to the development of his broad based idea’s is truly having an impact on us all. In Southern California we are beginning to feel like the Tesla Automobile is just another Mercedes or BMW we are seeing...

Are we in Marketings new Golden Age?

Posted in Uncategorized by Page on March 4, 2015

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The digital age has spawned new technologies on almost a daily basis. Have we now entered Marketings new Golden Age? How do marketers keep informed and in touch with those technologies that are highly affective. Trends and Fads come and go as well, and these technologies are susceptible to...

When to invest in new technology?

Posted in Business Articles, Mobile Technologies by Page on June 27, 2014

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A very interesting article looking at some basic philosophy that SHOULD be part of your basic business model already. As she notes it starts with the idea not the technology. the Page Group has always stressed that it starts with understanding the consumer and then building the marketing experience...

The term Collaborate is relevant in todays marketing.

Posted in Business Articles by Page on March 10, 2014

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It is imperative that in today’s world the CMO and technology side of your business must collaborate together to achieve the overall success that you can achieve in your web and social media campaigns and programs. There is a relationship here that has to exist with a partnership that...

As engagement techniques change we must change as marketers too.

Posted in Internet Marketing by Page on February 12, 2014

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Engaging in new marketing platforms is always the next challenge a marketer has in today’s competitive and innovative marketing landscape. The big question that The Page Group always answers first is “how is your client going to use this new technology”. We always need to know if, and how...