Retail Turns To Tech To Transform The In-Store Experience CMO EXCLUSIVES | October 08, 2013 by Samuel Greengard Contributing Writer CMO.com The Holy Grail of marketing is delivering the right content at the right time and in the right context. Online retailers, such as Amazon.com and Netflix, are well ahead of others in...
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Tag Archives: technology
Data Gold Rush – What is the right data for your business?
TPG constantly is warning our clients that you should not rush into new technology without first understanding how it is truly going to benefit you. Technology for Technology sake is not a good thing it has to fit with your needs, and generate results that benefit your organization. An...
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The 12 Trends That Will Rule Products In 2013
WRITTEN BY: Chris Butler THINK 2013 WILL SPELL THE END OF GOOD OLD ANALOG AND HUMAN INTERACTION? EH, NOT SO FAST. Near the end of 2012, a group of us at Ziba got together to review what we’d learned over the course of the year. Working with dozens of clients who...
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In Tech, Does I.T. or Marketing Rule?
FEBRUARY 13, 2013, 6:21 PM4 Comments By QUENTIN HARDY Doesn’t anyone want to talk with the Chief Information Officer? PricewaterhouseCoopers, the big consulting firm, on Tuesday published its fifth annual survey of “Digital IQ,” or how well executives understand the capabilities of modern technology. It also tries to identify what it will take...
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