Tag Archives: technology

Retailers turn to High Tech Solutions

Retail Turns To Tech To Transform The In-Store Experience CMO EXCLUSIVES | October 08, 2013 by Samuel Greengard Contributing Writer CMO.com The Holy Grail of marketing is delivering the right content at the right time and in the right context. Online retailers, such as Amazon.com and Netflix, are well ahead of others in...
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In Tech, Does I.T. or Marketing Rule?

FEBRUARY 13, 2013, 6:21 PM4 Comments By QUENTIN HARDY Doesn’t anyone want to talk with the Chief Information Officer? PricewaterhouseCoopers, the big consulting firm, on Tuesday published its fifth annual survey of “Digital IQ,” or how well executives understand the capabilities of modern technology. It also tries to identify what it will take...
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