Tag Archives: Consumer

Human to Human marketing

Human to human interaction has always been the traditional method of building relationships. Now today are we seeing this transition into all our marketing efforts as well. Has your business become more focused on connecting with your core consumer directly or are you still focusing on the generalized approach of...

Content Marketing

Posted in Business Articles, Marketing Articles by Page on February 21, 2014

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Content marketing can add incentive to the marketing message. Here is an analysis of how companies are using it today. How Often Are Marketers Creating Content? Are you effectively using your content marketing strategy? by Ayaz Nanji | February 19, 2014 Less than half of content marketers (42%) produce one or...

Marketing to single(s)??? Is there a marketplace for singles?

Posted in Internet Marketing, Marketing Articles by Bob on April 24, 2013

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Single-Minded Marketing: A Multitrillion-Dollar Opportunity CMO EXCLUSIVES | April 17, 2013 by Mercedes M. Cardona Contributing Writer CMO.com The City of New York recently sponsored a competition to design “micro unit” apartmentsto serve as starter homes for urban singles. ARTICLE HIGHLIGHTS: The number of single-person households in America is growing fast, with implications for...

Did Poor Customer Experience Ultimately Cost JC Penney’s CEO His Job?

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Bob on April 10, 2013

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CMO EXCLUSIVES | April 09, 2013 by Michael Hinshaw , Managing Director MCorp Consulting Last week, SEC filings revealed that Ron Johnson, now former chief executive officer of JC Penney, saw his 2012 compensation fall 97 percent—from $53.3 million in 2011 to $1.89 million last year. This set off another mediafrenzy focused on the struggling retailer’s...