Content Marketing

Content marketing can add incentive to the marketing message.  Here is an analysis of how companies are using it today.  

How Often Are Marketers Creating Content?  Are you effectively using your content marketing strategy?

by Ayaz Nanji  |

Less than half of content marketers (42%) produce one or more content assets (not including blog posts) per week, according to a recent report from LookBookHQ and Oracle Eloqua.However, most content marketers (62%) produce at least one asset every two weeks, and 29% create multiple pieces per week.The report, was based on data from a survey of 205 content marketers, found only 4% are creating no original assets at all.

Below, additional key findings from the report.

Content Marketing Types
  • Whitepapers and e-books are the most popular content marketing content types being created by respondents (76% are doing so).
  • Webinars are the second most popular content marketing type (74%), followed by videos (66%), and case studies (64%).


  • 83% of survey respondents say their organization has a blog.
  • 39% publish more than six posts per month.
  • 33% publish 2-5 posts per month.


  • 76% of respondents share other people’s content.
  • 56% post that content to social networks.
  • 41% write a blog post based on the third-party content and link to it.

About the researchThe report was based on data from a survey of 205 members of the Oracle Eloqua community.

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