Tag Archives: brand identity

Translating your Brand Identity to new markets

Your brand identity is an ever changing perception and image if you truly track your consumers and understand how they want to connect with your brand.   Consumers interests change over time, and your ability to track those subtle changes of influence within your audience may lead you to evaluate...

CMO Lessons Learned

When entering the CMO Suite to often we see the new CMO throw out all the old idea’s without first clearly understanding how they connect with their consumer.  They become to quick to want to impress the brass with their new idea’s and revolutionary marketing and brand strategies.   But,...

Strategic Brand Management: Building an Identity

 by Israel on Thu, 03/28/2013 – 10:22 Strategic brand management is difficult when you are building your brand from scratch, but by following a few simple steps, you can create effective brand positioning and build your brand identity quickly.  By answering a few simple questions, you can determine what your...