Tag Archives: brand identity

Brand Identity Rules – can you break them?

Posted in Branding Articles by Page on May 31, 2016

In school us branding experts, loosely speaking, were all taught to adhere to the basic brand identity rules when working with our brands, but today we find that the rules may not apply to every situation, and that being flexible and knowing as much as we can about our consumers...

Translating your Brand Identity to new markets

Posted in Branding Articles by Page on February 18, 2016

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Your brand identity is an ever changing perception and image if you truly track your consumers and understand how they want to connect with your brand. Consumers interests change over time, and your ability to track those subtle changes of influence within your audience may lead you to evaluate...

Building a competitive Ketchup Brand…a story on branding

Posted in Branding Articles by Page on July 30, 2015

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Have you ever thought about the difficulty in building a brand within a category where one, or a few, brands dominate, and how do you build a successful brand in this environment? Well this very engaging article looks at how Grey Poupon changed the whole world of mustard thru...

Customer Satisfaction takes planning and effort.

Posted in Business Articles, Customer Service and Your Brand by Page on March 3, 2014

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Brands must be consistent in what they say, how they say it, and throughout the entire organization to succeed. If your going to be a customer service driven company, and build customer satisfaction you must always present yourself in that light. The messaging must be consistent to that purpose,...

CMO Lessons Learned

Posted in Branding Articles, Marketing Articles by Page on February 19, 2014

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When entering the CMO Suite to often we see the new CMO throw out all the old idea’s without first clearly understanding how they connect with their consumer. They become to quick to want to impress the brass with their new idea’s and revolutionary marketing and brand strategies. But,...

The Budweiser Clydesdales Exposed

Posted in Branding Articles, Business Articles by Page on January 24, 2014

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The Budweiser Clydesdales – an iconic image of a brand. Feb 1, 2013 ABC News story The Page Group feels that perhaps the most impactful Budweiser ads ever done have been with the Clydesdales. Whenever we see a Clydesdale in a field, or in a parade, or at...

Who is Apple? Do they have an identity Crisis?

Posted in Branding Articles, Business Articles by Bob on May 6, 2013

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Apple’s Problem Is Not Product Innovation, It’s Message Renewal by Alan Brew on Apr 30, 2013 It was no coincidence that Samsung ran an eight-page ad in the Wall Street Journal last Tuesday (April 23) trumpeting the Galaxy S4 smartphone. It was the same day Apple was to announce its financial results for...

Why is Strong Marketing and Branding So Important for New Startups?

Posted in Branding Articles by Bob on April 1, 2013

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by 36creative March 29th, 2013 One of the mistakes startup companies typically make in the early stages of development is overlooking the importance of marketing and branding their company image. While the logistics of a startup—finances, shipping and delivery, staff hires, etc.—are of course essential, startup branding and advertising are...

Strategic Brand Management: Building an Identity

Posted in Branding Articles by Bob on March 29, 2013

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by Israel on Thu, 03/28/2013 – 10:22 Strategic brand management is difficult when you are building your brand from scratch, but by following a few simple steps, you can create effective brand positioning and build your brand identity quickly. By answering a few simple questions, you can determine what your...