Tag Archives: image

Color choice can affect your brand

Posted in Branding Articles by Page on May 19, 2016

Color is an influencer in our brand story. We need to be conscious of its impact and how we use color as we present our brand story, and try to influence our consumers. Click on the link that follows to learn more thru this good Forbes Video about how...

Color Marketing – Opportunity thru choice of colors.

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Color is an influencer. It makes thing stand out on a page. It connotes emotions. It is an identifier. It allows a logo or graphic to speak a unique language to those that see it. If makes words and graphics jump off a page, or it soothes ones sole while...

Logo Colors can impact your brand?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on April 21, 2014

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Color is a major influencer in how people perceive your logo / brand. What does your color say about your company, brand, and logo? This guideline is a very interesting look at the influence of color. One of the critical elements that you always hear The Page Group...

Logo Colors – Does it make a difference?

Posted in Branding Articles, Business Articles, Marketing Articles by Bob on November 19, 2013

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In this very interesting article in Fast Company we learn how color influences brand. How even the subtlest color change can influence your audience. Paula investigates and finds out how critical color can be in conveying your long standing customer relationship with your brand. It also shows how long standing...

5 Myths of Video Marketing (& How to Overcome Them)

Posted in Internet Marketing, Marketing Articles, Social Media Articles by Bob on March 29, 2013

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ROARING OR BORING | Kevin Daum Nov 20, 2012 Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Ever since Television station WNBT broadcast a Bulova Watch commercial before a Brooklyn Dodgers versus Philadelphia Phillies game on July 1st, 1941, companies...

Brands Create Value

Posted in Branding Articles, Business Articles by Bob on February 22, 2013

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Apple world’s most valuable brand, Ferrari most powerful 19 FEBRUARY 2013 US electronics giant Apple has been crowned the world’s most valuable brand with a brand value of $87.3bn, but Ferrari is the world’s most powerful brand, according to the BrandFinance Global 500. According to the ranking, the value of the...