Color is a major influencer in how people perceive your logo / brand. What does your color say about your company, brand, and logo? This guideline is a very interesting look at the influence of color. One of the critical elements that you always hear The Page Group discuss is the consistency of your brand everywhere it touches the consumer. So in evaluating your color of your logo make sure it also aligns with the brand strategy and reflects those brand values you desire to portray in your brand. Color has an impact, and you can help be consistent with your brand when you properly align your brand to its respective color. As you follow its logic you will soon see how it relates to those brands that you engage with…do the color expectations listed below match with your brands color / image? You’ll find this a very interesting look at logo’s.
What Does the Color of Your Logo Say About Your Business?
Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today?
The color of some logos is more powerful than the logos themselves — think the red of Coca-Cola or the pink of Barbie or the rainbow colors of Google.
Color can become a key part of any brand. Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you’re sending.
Check out the infographic below to figure out exactly what your logo’s colors are telling potential customers.