Tag Archives: social marketing

How To Grow YouTube Channel

Youtube Channel is a marketing force for many companies today.   Our friend Victoria Daniel has sent over a wonderful article helping us understand strategies for developing and growing your youtube channel.  We hope you will find it of interest.      How To Grow YouTube Channel – 7 Best...
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Email Marketing success elements

Successful email marketing takes strategy, implementation, forethought, and above all else an ultimate expectation of what your activation needs to be at the end.   Then measure it, test it, and build on the success of the campaigns that you build and generate.   Understanding the basic principals of building...
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Social marketing must see a real ROI

How do we define ROI in the social marketing space around us?   It is difficult, but it all begins from the same place and that is understanding who and what your consumers need from your social interaction with them.  Then we must build and plan our social marketing strategies...
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Can you lead digital and social marketing in your role?

6 Senior-Level Steps To Digital Marketing Success CMO EXCLUSIVES | August 15, 2013 by John Parker Adjunct Professor Northwestern’s Kellogg School of Management I’ve spent my career in a range of roles that should enable me to stay on top of marketing strategy and technology–large corporate CMO, principal at two different leading consulting...
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Real Time Marketing – Agile Marketing

Real-Time Marketing Requires Plenty Of Planning CMO EXCLUSIVES | July 29, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com The increased focus on community management has made marketers think about content in different ways they had before. On top of that, marketers have to appreciate that what often goes viral online is...
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Using Agile Marketing

Agility In Action: How Four Brands Are Using Agile Marketing CMO EXCLUSIVES | May 20, 2013   by Elana Varon Contributing Writer CMO.com Talk about agile marketing often references social media. Indeed, Twitter, Facebook, and other social channels are pushing marketers to react in real time to events and conversations among their customers....
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