Wed, 9 Jan 2013 | By Lara O’Reilly Digital is set to lose its prefix and just be referred to as “marketing” this year as all marketers’ output will become “inherently digital” over the coming months, Forrester predicts. The research company forecasts that digital budgets will become 20 per cent...
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Tag Archives: social marketing
Why 1700 CEOs Are Wrong about Social Media
IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing. “For the first time in my career, I feel old. People in their 20s work and think about this...
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Cause Marketing Matures Into Meaningful Marketing
PUBLICATION: CMO.com Exclusive DATE: November 01, 2012 Jim Andrews, SVP, Content Strategy, IEG In 1984, American Express introduced the concept of cause marketing, permanently changing the dynamic in the relationship between for-profit businesses and nonprofit organizations. In the intervening 28 years, change has continued, but in smaller increments. But now we’re...
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5 Ways Brands Use Pinterest To Authentically Connect
BY BETH HAYDEN | 07-09-2012 | 8:30 AM This article is written by a member of our expert contributor community. No one cares about your products and services in and of themselves; they just want their problems solved. Pinterest allows you to become that resource. Added bonus? Cupcakes. Here’s...
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TPG Social Media