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Personalization is critical for success in Mobile.

Mobilization offers an opportunity to deliver one to one consumer connected personalization like no other medium today. We all need to understand how to best connect with our mobile audience and deliver on that experience in an affective way. Study: Personalization A Must For Mobile Customer Experience CMO...

Learning more about Brand licensing.

Posted in Branding Articles, Business Articles by Page on October 12, 2015

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The Page Groups efforts to enhance a companies brand connection with its audience often gives us opportunity to expand the reach, and revenue, of the brand thru licensing. With our extensive experience in licensing The Page Group has helped numerous companies tap into this strong Branding Strategy that really...

Is being Authentic critical to your success?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on October 9, 2015

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True marketing success is often achieved by being totally focused on being authentic in all your communications and connections with your core audience. Your brand must be authentic in every way you communicate and connect and at every touch point they have with your company. Only then do they...

Creative Freedom is needed for your brand to thrive.

Posted in Branding Articles, Business Articles by Page on October 9, 2015

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CMO’s need to connect with their audience and internal staff thru aligning their creative freedoms and thoughts throughout both groups. A companies core values MUST BE connected internally and externally in an organization. It must be embraced in your marketing and advertising as well as your established brand...

Brand Stories – Disney Marketing drives them with Brand Stories

Posted in Branding Articles by Page on October 2, 2015

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Disney has always been a story teller. They develop storylines that connect with the consumer and then develop the products, relationships, and community around that storyline. Many companies find that Brand Stories are very important to connecting with their consumers…so is this a right strategy for you? Every...